【摘要】 主要讨论汽运企业──尤为大中型企业在市场营销竞争中的竞争策略和竞争地位。根据他们的竞争实力，宜采用市场领先、市场挑战和市场跟随三种竞争性的营销策略。更多还原

【Abstract】 This paper deals with the characteristic both competitive strategy and competitiveposition on automobile transportation enterprises in special the state-owned large and medium enterprises in market competitior. In light of competitive power of the enterprises,threecompetitive market strategies, that is market leader, market challenger and market followmay be adopted.更多还原