【摘要】 从世纪之交我国社会经济发展的总体目标和整体消费水平发展趋势的视角，对我国世纪之交体育消费的内涵、影响因素及其特点作了探索。为我国体育市场的开拓，体育产业的开发提供了理论依据更多还原

【Abstract】 The present study discusses the connotation, influential factors and features of sports consumption at 21th century intersection in China in terms of overall goals of social economic development and development tendency of the whole consumption level at that time. It provides theoretic foundations to open up the sports market and exploit the sports industry in China.更多还原