【摘要】 本文以一家肥皂生产厂的产品分销为例，探讨了应用线性目标规划（ＬＧＰ）制定分销计划的方法，文章详细地说明了根据消费者偏好、市场占有率、利润和销售经费预算等多个目标约束因素，构造专门的ＬＧＰ模型，并确定模型参数的过程．此外，该ＬＧＰ还为决策者提供了改变目标优先级结构情况下的可供选择的最优分销方案，从而充分地显示了ＬＧＰ在产品分销决策中的特殊功用．更多还原

【Abstract】 Method of product distribution plan formulated to adopt linear goal programming (LGP) is discussed for a perfumed soap manufacturing factory. This detailed process of building specific LGP model and determing parameters of model is given according to the restraints in consumer preferences, profit and market share goal and buget. In addition, the LGP technique provides these decision makers with alternative optimal solution. Specific function of goal programming is showed in the product distribution decision.更多还原