【摘要】 本文阐述了商品除具有使用价值以外还应具有审美价值的观点。商品质量应是内在质量与外在质量的统一；并联系营销活动实际，认为具有审美价值的商品其营销功效如下：（１）直接推销功效和潜在诱发功效；（２）促进感性消费的功效和创造流行时尚的功效；（３）树立名优品牌和企业良好形象的功效。更多还原

【Abstract】 In addition to use value,commodities have aesthetic value with the unity of internal quality and external one. The promoting functions of commodities with aesthetic value as follows:1)The function of direct promotion & potential persuassion;2)The function of promoting consuption with feeling and creating the fashion;3)The function of establishing famous brands and the good image of enterprises.更多还原