【摘要】 本文通过军事战争与市场营销之间相似性的比较研究，探讨了《孙子兵法》对市场营销活动的现实指导意义。更多还原

【Abstract】 By the comparative study of similarity between military war and marketing, the paperdemonstrates the main principles of competetion included in the Sun Zi’s warcraft and inquives into their practical guide functions to market.更多还原