【摘要】 本文首先指出,我国企业要在动荡复杂的国际市场上成功地竞争,必须对国际化经营战略进行认真研究。然后,文中提出了四种国际化经营的战略目标模式,即资源导向模式、市场导向模式、要素导向模式和知识资产导向模式。在此基础上,作者指出我国企业国际化的战略目标模式选择应是以产品市场导向和必要的资源导向为重点,同时适当地考虑知识资产导向和服务市场导向。最后,本文提出了战略区域的选择和配套措施,旨在促使中国式的跨国公司健康发展。更多还原

【Abstract】 First of all, this paper discusses the important significance of the internationalizationoperation strategy for the success of chinese enterprise in complicated world market.Secondly, this paper analyses the four strategic objective models. It puts for ward that the strategic objectives should emphasize the product market-oriented and resource-oriented, and meanwhile conduct the knowledge assert-oriented and service market-oriented. Finally,This paper puts forward the strategic areas and strategic measures helping the development of Chinese Multinational Enterprises.更多还原