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会议旅游研究

A Study of Convention Tourism

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【作者】 杨真;

【Author】 Yang Zhen

【机构】 南开大学旅游系;

【摘要】 <正> 引言 首先,我们必须澄清一种颇有影响的对会议旅游的错误看法:会议旅游的目的尽管是开会,但因为在不同程度上包含着游览与娱乐的内容,所以会议便属于旅游的范畴。 这是牵强附会的说法,事实上仍未摆脱旅游以观光、度假为正宗的传统思路。诚然,会议旅

【Abstract】 International Convention tourism has been developing more rapidly and is of in- creasing importance. China is far in the rear in this respect and the concept of con-vention tourism is somewhat outmoded. This article undertakes a comprehensive ana-lysis and study of the demand of convention tourism and its nature, as well as itstourism potential and requirements, and the benefits the host country derives. Theauthor hopes that this article will help change people’s concepts of convention tour-ism, provide them with a deeper understanding of the characteristics of convention to-urism, and develop a conscious approach to convention tourism as a major aspect oftourist business. This development outlined above will contribute to the recovery anddevelopment of China’s tourism, and the reduction of the fragility and uniformity oftourism products.

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