【作者】 李阳；

【导师】 田旭明；

【作者基本信息】 广西师范大学 ， 马克思主义中国化研究， 2023， 博士

【摘要】 政党要保持并巩固长期执政地位,不能没有思想理论的创新发展,更不能没有意识形态引导和思想引领。环境在变化,时代在进步,社会也在不断变迁,执政党如若在思想上墨守成规、囿于浅见、停滞不前,不能凝心聚魂和标识时代航向,必将行而不远。强大的思想引领力是中国共产党百年历程的制胜法宝,回顾百年奋斗历程,中国共产党之所以能在革命、建设和改革实践中不断披荆斩棘、攻坚克难,一个重要原因就是我们党始终通过理论创新、保障利益、社会动员、思想斗争等方式不断进行思想引领,凝聚民心民力,进而使党一直葆有强大的思想引领力。中国特色社会主义进入新时代,习近平总书记多次提出要不断提升党的“思想引领力”。党的二十大报告指出:“走过百年奋斗历程的中国共产党在革命性锻造中更加坚强有力,党的政治领导力、思想引领力、群众组织力、社会号召力显著增强。”这既是对党的历史经验的深刻总结,也是新征程上我们党保持解决大党独有难题的清醒与坚定,完成时代任务和历史使命的政治自觉。强大的思想引领力是总结百年大党历史经验必不可少的重要维度。中国共产党的思想引领力就是在坚持马克思主义的基础上用党的创新思想进行理论武装,不断进行理论创新,凝聚思想共识,指导社会实践,解决社会问题,使全体党员和人民群众产生强烈的向心力、追随力和认同力。思想引领力是贯通于党的领导力体系的灵魂,是优化党的领导力各要素结构的基础。当前,随着数字信息技术的高速发展,以智能传播、网络视频、云技术、大数据等为代表的新媒体技术层出叠见,进入全媒体时代,出现了全程媒体、全息媒体、全员媒体、全效媒体。因此,必须在党的思想引领力建设方面贴近新的实际、结合新的境况、利用新的条件,尤其要深入厘清全媒体与党的思想引领力之间的内在关联,全力探析如何将全媒体的技术优势、现实效力、传播作用以及导向功能全方位嵌入党的思想引领力建设的各方面各环节之中,从而借助全程媒体提升党的思想传播能力,借助全息媒体增强党的思想导向能力,借助全员媒体强化党的思想凝聚能力,借助全效媒体提高党的思想阐释能力。实践证明,全媒体时代提升思想引领力对夯实主流意识形态媒体话语权,强化党对媒体的全面领导,净化媒体舆论生态环境,促进媒体融合正向发展,凝聚社会思想和价值共识以及优化社会表情和心态具有十分重要的价值和意义。全媒体背景下,传播主体去中心化和去权威化,传播内容被稀释,传播渠道相互争夺,媒体思想和舆论乱象,媒体的商业化逻辑引发的挑战等现实问题给党的思想引领力建设带来了不容小觑的考验。为此,中国共产党要应时而动,顺势而为,坚持党性与人民性相统一、一元主导与多元并存相统一、理论“守正”与“创新”相统一、内容为王和方式新颖相统一、斗争性与和谐性相统一的原则,采取一系列积极举措确保在纷繁复杂的环境中始终保持强大的思想引领力,主要包括:壮大新型主流媒体以提升党的思想舆论引导力和传播力、结合全媒体发展特点和趋势优化党的思想传播的议题设置、围绕全媒体传播特征推动党的思想话语变革、依托全媒体智能算法实现党的思想传播对象精准供给、全力推进依法治网以维护党的思想传播安全、释放媒介载体效能以拓展党的思想传播渠道。更多还原

【Abstract】 If a political party wants to maintain and consolidate its long-term ruling position,it cannot do without the innovative development of ideology and theory,still less without ideological guidance and ideological guidance.The environment is changing,the times are progressing,and society is constantly changing,and if the ruling party sticks to established rules in ideology,is confined to superficial views,and stagnates,and cannot concentrate its soul and mark the course of the times,it will certainly not be far away.Looking back on the century of struggle,an important reason why the Communist Party of China has been able to constantly overcome difficulties and overcome difficulties in the practice of revolution,construction and reform is that our party has always carried out ideological guidance through theoretical innovation,protection of interests,social mobilization,ideological struggle,etc.,and has united the hearts and minds of the people,so that the party has always maintained a strong ideological leading force.The report of the 20 th National Congress of the Communist Party of China pointed out: "The Communist Party of China,which has gone through a century of struggle,has become stronger and more powerful in the revolutionary forging,and the party’s political leadership,ideological leadership,mass organization and social appeal have been significantly enhanced." This is not only a profound summary of the party’s historical experience,but also a political consciousness of our party to maintain the sobriety and firmness of solving the unique problems of the big party on the new journey,and to fulfill the tasks of the times and the historical mission.Strong ideological leadership is an indispensable and important dimension for summing up the historical experience of the century-old party.The ideological leadership of the Communist Party of China is to arm the theory with the party’s innovative ideas on the basis of adhering to Marxism,constantly carry out theoretical innovation,condense ideological consensus,guide social practice,and solve social problems,so that all party members and the people have a strong centripetal force,follower force and identity.Ideological leadership is the soul of the party’s leadership system and the basis for optimizing the structure of the party’s leadership.At present,with the rapid development of digital information technology,new media technologies represented by intelligent communication,network video,cloud technology,big data,etc.have emerged one after another,entering the all-media era,and there are full-process media,holographic media,all-staff media,and full-effect media.Therefore,it is necessary to get close to the new reality,combine the new situation,and make use of new conditions in the construction of the party’s ideological leadership,especially to deeply clarify the intrinsic relationship between the whole media and the party’s ideological leadership,and make every effort to explore how to embed the technical advantages,practical effectiveness,communication role and guiding functions of the whole media in all aspects and links of the party’s ideological leadership construction,so as to enhance the party’s ideological dissemination ability with the help of the whole media,and enhance the party’s ideological guidance ability with the help of holographic media.Strengthen the party’s ideological cohesion ability with the help of all-staff media,and improve the party’s ideological interpretation ability with the help of all-effect media.Practice has proved that enhancing ideological leadership in the all-media era is of great value and significance to consolidate the discourse power of mainstream ideological media,strengthen the party’s overall leadership over the media,purify the ecological environment of media public opinion,promote the positive development of media integration,condense social thought and value consensus,and optimize social expression and mentality.In the context of all-media,the decentralization and de-authority of communication subjects,the dilution of communication content,the competition between communication channels,the chaos of media thought and public opinion,and the challenges caused by the commercialization logic of media have brought a test to the construction of the party’s ideological leadership.To this end,the Communist Party of China should move from time to time,follow the trend,adhere to the principles of unity of politics and people’s nature,unity of unity and pluralism,unity of theory "uprightness" and "innovation",unity of content and novelty,unity of struggle and harmony,and take a series of positive measures to ensure that strong ideological leadership is always maintained in a complex environment,mainly including: strengthening new mainstream media to enhance the guidance and dissemination of ideological public opinion.Combined with the development trend of all-media to strengthen the party’s ideological and theoretical creation,focus on the characteristics of all-media communication to promote the reform of the party’s ideological discourse,rely on all-media intelligent algorithms to achieve the accurate supply of the party’s ideological communication objects,fully promote the rule of law network to maintain the party’s ideological dissemination security,and release the effectiveness of media carriers to expand the party’s ideological dissemination channels.更多还原