【作者】 王秀丽；

【导师】 赵景华；

【作者基本信息】 中央财经大学 ， 跨国公司管理， 2015， 博士

【摘要】 进入二十一世纪,企业社会责任开始与战略管理领域相融合,社会责任作为一种新的战略要素,被纳入到了企业战略环境中,并由此形成了企业新的战略选择—社会责任战略。社会责任战略同传统的市场战略相融合,通过对社会责任行为全局性、总体性和根本性的谋划,在实现社会效益的同时,实现企业竞争优势的提升。跨国公司作为先进管理方式的践行者,开始以战略的眼光和逻辑审视社会责任问题,探索如何通过社会责任战略选择,促进竞争优势的提高和公司的长远发展。本文通过理论分析和实证研究的方式,对跨国公司社会责任战略选择机制进行了探索,深入探讨社会责任战略选择的动因、类型、影响因素以及与公司绩效之间的关系,为进一步推动跨国公司更好地履行社会责任提供一定的理论支持和决策参考。本文主要从以下几个方面展开研究:首先,本文通过构建“社会责任关键问题—责任竞争优势—跨国公司竞争优势”分析框架,分析了跨国公司实行社会责任战略的根本动因。另外,通过跨国公司与其竞争者之间静态博弈分析,提出跨国公司选择实行社会责任战略的必然性。其次,本文通过相关理论推导,分析了跨国公司社会责任战略选择类型,社会责任战略选择的影响因素,以及不同社会责任战略选择对公司绩效的关系,并以“社会责任战略选择影响因素—社会责任战略选择类型—社会责任战略绩效”为模式,构建了跨国公司社会责任战略选择机制的理论模型。最后,本文选取跨国公司在华子公司为样本,借助实证调查数据深入分析了不同因素对不同社会责任战略选择的影响关系,不同社会责任战略选择对公司绩效的不同影响,以及不同社会责任战略类型对不同影响因素和公司绩效之间的中介效应,并给出相应的结论和建议。本文得出主要结论如下:1.跨国公司进行社会责任战略选择有其必然性,对竞争优势的追求成为社会责任战略选择的内在驱动力。通过理论分析,根据社会责任战略所可能为跨国公司带来的竞争优势进行分类,跨国公司社会责任战略选择可以分为四种类型:价值链低成本型社会责任战略、产品差异化型社会责任战略、集群关系资源型社会责任战略和市场开拓型社会责任战略。2.根据战略管理相关理论,高管竞争优势预期、建立共同愿景能力、利益相关者管理能力、东道国市场环境资源可获取性、利益相关者压力等5个方面的因素,共同影响了跨国公司社会责任战略的选择,形成了跨国公司社会责任战略选择的影响机制。3.本文选择跨国公司子公司为研究样本,利用实证调查的方式,运用结构方程模型验证了5种不同因素对跨国公司四种不同类型的社会责任战略选择具有影响关系,但同一影响因素对不同社会责任战略选择所产生的影响效应存在差异。4.本文通过实证检验的方式,验证了跨国公司四种不同类型的社会责任战略选择与跨国公司绩效都存在正向相关的关系,但不同社会责任战略选择对公司绩效产生的影响效应不同。同时,进一步验证了跨国公司社会责任战略选择对影响因素和公司绩效存在中介效应,但是对于不同影响因素来说,中介效应的影响路径不同。本文的主要创新如下:1.提出了四种社会责任战略选择类型。目前的理论研究中,还没有从竞争优势目标的角度,对社会责任战略选择进行明确分类。本文通过理论分析的方式,追溯社会责任战略所能实现的竞争优势来源,对社会责任战略选择类型进行了分类。对社会责任战略选择类型的分类,有利于跨国公司针对不同的社会责任战略类型,做出具体的社会责任战略选择。2.构建了跨国公司社会责任战略选择影响机制当前文献中关于社会责任战略影响因素的分析,大多是基于某一个类别的分析,没有关于社会责任战略影响因素的系统性研究。本文根据战略管理相关理论,系统的构建了跨国公司进行社会责任战略选择的影响机制,并通过实证发现了同一影响因素对跨国公司不同社会责任战略选择的影响程度存在差异。3.构建了社会责任战略影响因素—社会责任战略选择—公司绩效的理论模型,并通过实证验证了不同社会责任战略选择对公司绩效的影响关系,以及不同社会责任战略对影响因素和公司绩效之间的中介效应。已有实证研究中有关于社会责任战略对公司绩效的正向影响作用的验证,但是没有对不同社会责任战略类别对绩效之间关系的验证,以及不同社会责任战略选择类型对影响因素和公司绩效的中介效应的验证。通过实证检验发现,四种不同的社会责任战略都能够对公司绩效产生正向影响关系,同时发现,四种不同的社会责任战略对影响因素和公司绩效存在中介效应。更多还原

【Abstract】 In the 21 st century, Corporate Social Responsibility has began to integrate with Strategic Management. As a new strategic element, corporate social responsibility is adapted into corporate strategy, which forms a new strategic choice, Corporate Social Responsibility Strategy. Integrated with traditional market strategy, social responsibility strategy can realize the promotion of the advantage of corporate competition through the overall and fundamental planning of social responsibility behaviors while in the same time to achieve social benefits. As followers of advanced management mode, multinational companies start to explore social responsibility with strategic vision and logical problems, explore how to use social responsibility strategy choice, promote the improvement of competitive advantage and long-term development of the company.This paper, by means of theoretical analysis and empirical research, attempt to discuss the mechanism of corporate social responsibility strategy choice of the multinationals in China, provide in-depth exploration of the motivation, type and contributory factor of socail responsibility strategy choice as well as the impact to corporate performance in the hope of providing theoretical support and decision-making reference to further promote multinational corporations to better fulfill their social responsibilities.This paper mainly launches the research from the following several aspects:Firstly, by building a framework of "key problem of the social responsibility, the responsibility competitive advantage- multinationals competitive advantage", it analyzes the intrinsic motivation of the multinational companies‘ practice of social responsibility strategy. In addition, with static game between multinational corporations and their stakeholders, it puts forward the necessity of implementing the strategy of social responsibility multinational corporations choose to.Secondly, based on the related theory, this paper analyzes the multinational corporation social responsibility strategy choice type, the influence factors of social responsibility strategy choice, and the influence that different social responsibility strategy choice on the corporate performance. With the model of the "social responsibility strategy choice factors- social responsibility strategy choice type- social responsibility strategy performance", this paper build the theory of multinational corporation social responsibility strategy choice mechanism model.Finally, with the aid of the empirical survey data, it analyzes the different influence factors on the impact of different strategy choices, and analyzes the different social responsibility strategy choice for the different influence to the company’s financial performance, as well as different kinds of social responsibility strategy for different intermediary effect between influence factors and the company’s financial performance, and gives the corresponding conclusion and management implications and Suggestions.This article‘s conclusions are as follows:1. The social responsibility strategy choice for multinationals has its inevitability. The pursuit of competitive advantage as its choice is the inner driving force of social responsibility strategy. According to the competitive advantages that may be brought to multinationals by social responsibility, multinational social responsibility strategy choice types include: low cost value chain social responsibility strategy, product differentiation strategy of social responsibility, cluster relationship resources social responsibility strategy and market pioneering social responsibility strategy.2. According to strategy management theory, there are 5 factors that mutually influence the choice of social responsibility strategy of multinational corporations in China, which are competitive advantage expectation, ability to establish shared vision, stakeholder management, the host country market environment resource availability, stakeholder pressure. These factors further influence the financial performance of the companies through the choice of the strategic path of social responsibility, and form the influence of multinational corporation social responsibility strategy choice mechanism..3. With the subsidiary of multinational corporations as case studies and by using empirical investigation method and structural equation model(SEM) with the tool of Amos, the paper verified that all the five different factors have influence on the four different types of social responsibility strategy choice of multinationals in China. But the same influence factors on the impact of different social responsibility strategy choice effect are different.4. This paper, through the way of empirical test, verifies the positive correlation relationship between the four different types of multinational company social responsibility strategy choice and multinational corporations performance, and different social responsibility strategy choice have different impact effect on corporate performance. In the meantime, it verifies that the four different types of multinational company social responsibility strategy choice make different intermediary effect between influence factors and the company’s financial performance, and for different factors, the impact of intermediary effect has different paths.This paper‘s innovation mainly displays in the following aspects:1. Put forward the four types of social responsibility strategy choice. There is no clear classification of social responsibility strategy type in order to promote competitive advantage from the perspective of competitive advantage in most of the current research about the strategy model of social responsibility. By means of theoretical analysis, this paper traces the source of competitive advantage that the social responsibility strategy can realize, and classified the types of social responsibility strategy choice. The categorization of social responsibility strategy choice type is beneficial to the social responsibility of multinational companies according to different strategy types, and makes specific social responsibility strategy choice.2. Build the influence mechanism of corporate social responsibility strategy choice of multinational corporations in ChinaMost of the current literature on strategic analysis of the influence factors of the social responsibility is based on the analysis of a certain category. There is no systemic research about social responsibility strategy influence factors. Based on the theory of strategy management related, this paper systematically constructs the influence mechanism of the strategic social responsibility choice of the multinationals in China, and analysis the different influence factors‘ impact on the multinational corporation social responsibility strategy choice.3. Build the theoretical model of ―social responsibility strategy influence factors-social responsibility strategy choice- corporate performance‖, the paper verifies the influence of different social responsibility strategy choice on corporate performance and the intermediary effect between influence factors and the corporate performance.There are existing empirical study about the positive influence of social responsibility strategy on corporate performance, but not including the verification of different social responsibility strategy category‘s influence on the corporation performance, and the verification that different types of multinationals social responsibility strategy choice make different intermediary effect between influence factors and the company’s financial performance. The empirical result shows that all of the four types of social responsibility strategy can have positive impact on corporate performance; In addition, the four different types of coporate social responsibility strategy have intermediary effect on influential factors and corporation performance, but the way is different for different factors.更多还原