【作者】 张艳红；

【导师】 罗以澄；

【作者基本信息】 武汉大学 ， 新闻学， 2011， 博士

【摘要】 本文以20世纪70年代以来在全球兴起的快速城市化浪潮为研究背景,从传播学的视角关注中国城市化遽变时代的社区重塑问题,试图更有效地利用媒介的传播沟通功能构建一种以社区为基本单位的城市传播空间,从而唤醒人们的社区情感和城市归属感。本文的主体思路主要包括三个部分：第一部分是现象与问题,包括核心概念界定与重要关系阐述、城市化进程中社区传媒应用的调查分析、城市化进程中社区传媒应用存在的问题；第二部分是针对问题的原因分析,指出城市化进程中社区传媒应用存在问题的制约因素和影响因素；第三部分是针对问题的解决对策,提出构建社区传媒平台的设想。本文提出的构建“社区传媒平台”的理念,是在对当前我国城市化进程中社区传媒应用的调查研究的基础上得出的。我们选择了城乡结合型社区、工业新农村社区、原国企单位社区和都市房地产社区作为社区类型样本,在广东省四城市展开了以田野调查为主的定性和定量调研,基本掌握了目前城市(化)社区的传媒应用现状。我们认为,社区传播在传播主体、传播内容、传播媒介、传播受众、传播效果等五大方面均存在问题。制约社区传播发展的因素主要是体制问题,经济投入、资源整合、公民意识和传播技术等因素也会对之产生重要影响。本文提出,构建“社区传媒平台”,将一定社区内的多元化传播媒介整合利用从而形成一种交融性的信息传播环境,就能够提供一种能够充分整合利用社区传媒的解决方案和服务方式,满足居民及其他与社区相关的社会组织在城市化进程中日益增长的信息需求。社区传媒平台,有五个基本特征：一是以社区为传播范围；二是以居民为主要服务对象；三是以双向、多维交流为目标；四是以各种媒介为要素,以媒介融合与整合为主线；五是以数字化与网络技术为核心。构建社区传媒平台,不仅是城市化进程中社会发展的客观需要,也是城市基层行政管理工作的迫切需要。一个完善的社区传媒平台,可成为社区整合的载体、社会整合的基础,能够为传媒行业发展带来崭新契机,能够有效实现城市文化的体验式传播及遗产式传递,实现虚拟社区与现实社区的同城融合,具有重要的理论与实践意义。从现实来看,我国多数城市已经初步具备了构建社区传媒平台的条件。本文还对社区传媒平台的运行机制展开了基础性研究。其中,平台的功能、需求、评价指标体系、体系结构、运作流程、层级分析和范式意义等运作机理都是重要的研究内容。数字化与网络媒介系统作为社区传媒平台的核心系统和基础设施,其构建流程应作为项目研究的重点和难点,因此本文对其定位、设计、架构、实现和扩展等具体环节进行了细化研究。更多还原

【Abstract】 A surging global trend of rapid urbanization has emerged since the1970s. Under this context, this thesis focuses on the reconstruction of community spirit in the process of urbanization in China from the perspective of Communication. The purpose of this study is to discuss how to create an urban community communication channel with the help of media, and thus restore the community spirit and arouse the sense of belonging among urban dwellers.This research includes three parts principally. The first part enumerated the phenomena and problems, including of definitions of correlative concepts, descriptions of important relationships, investigations into the application of community media with China urbanization in progress, and problems found in the survey. The second part analyzed the reason of above problems, pointing out the decisive and influence factors of the application of community media. The third part brought forward a general solving strategy on the above problems, which was summarized as "Community Media Platform".This study suggests the establishment of a "Community Media Platform". The proposal of this concept was based on an investigation into the application of community media in the process of urbanization in China. The subjects of the investigation are four types of communities, which are in quasi-urban areas, industrialized rural areas, formerly state-owned enterprises and living complexes in metropolitan cities. A large-scale field study was conducted in four cities in Guangdong province, with a mixed methods approach combining qualitative and quantitative analysis. The findings indicate that the distribution of media in communities is problem-laden with five issues, namely, the communicators, the content, the medium, the audience and the communication effect. The root cause of these problems can be traced back to certain aspects of the current social system, yet drawbacks in financial investment, resource utilization, citizen consciousness and media technology might also cast impact on community communication.The essence of "Community Media Platform" is to combine and utilize the various types of community communication mediums, so an integrated information communication unity will be created. In this way, a innovated type of service will be provided to the community inhabitants and other related social organizations, satisfying their increasing demands for the exchange of information in the process of urbanization. There are five distinctive features of this Platform. First, the communication scope is within the community. Second, the targets of this service are the community inhabitants. Third, the end results are bidirectional or multi-dimensional communications. Fourth, various mediums serve as the assistance of the construction of media integrity and combination. At last, digital and network technologies act as the core technical support to this platform.Evidently, the growth of a society in the process of urbanization requires the construction of such a Community Media Platform. It is also an urgent requirement to the basic municipal management system of a city. A well-established Community Media Platform will help to make communities an integrated entity. It will also usher new lights on the innovation of media professions. Moreover, this platform will facilitate the distribution and preserving of city culture, as well as forge the connection between virtual and real-life communities in the same city. Therefore, the proposal and establishment of Community Media Platform bears theoretical significance and practical values. Findings from the investigation also prove the feasibility of constructing such platforms in most of the cities in China.Finally, this study performs a preliminary research on the operating system of urban Community Media Platform. This phase of research involves its function, target user requirement, evaluation system, structure, operating procedures, stages and models. Since digital and network media channels serve as the core infrastructure of this platform, the construction of these channels should be the key steps in this Platform research. Therefore, this study also conducts a detailed analysis on the orientation, design, establishment, realization and extension of these technological build-ups.更多还原