【作者】 陈一收；

【导师】 赵麟斌；

【作者基本信息】 福建师范大学 ， 马克思主义中国化， 2012， 博士

【摘要】 党的十六大以来,以胡锦涛为总书记的党中央将舆论引导提高到执政能力建设的突出位置进行战略性部署,明确要求广大领导干部提高同媒体打交道的能力,对舆论引导工作进行深入研究,并采取切实有效的措施增强引导舆论的本领,掌握舆论工作的主动权,提高舆论引导的公信力、感染力和吸引力。长期以来,党的舆论引导工作取得可喜的成绩,为人民解放事业和中国特色社会主义事业提供强大的精神动力和舆论支撑,形成许多行之有效的方式方法和优良作风,积累的宝贵经验和丰富的理论积淀具有长远指导意义。但随着时代场景的切换和历史条件的变迁,当前,中国的政治情势、经济形势、社会环境和文化氛围发生巨大变化,促使整个舆论生态发生天翻地覆的变化,我国的舆论引导面临着严峻的形势和剧烈的挑战,传统的舆论引导方式呈现出一些与国内外形势发展不符合、与党提升执政能力的要求不适应的地方,存在着亟待克服的弊端。实践上的挑战亟需理论提供科学指导和指引,彰显深化理论研究、提升理论研究前瞻性和创新性的重要性。论文从中国特色社会主义制度的政治立场和加强党执政能力建设的现实需要出发,遵循马克思主义中国化的历史脉络和理论逻辑,以寻求党开展舆论引导工作的理论支撑和理论渊源为起点,研究分析不同历史时期党在理论层面对马克思主义关于舆论引导的思想理论观点的“运用性创造”成果,总结回顾党在实践层面“创造性运用”马克思主义指导中国舆论引导实践的成效与经验教训,在观照和镜鉴国外在舆论管理方面成败得失的基础上,针对新形势下党的舆论引导工作所面临的问题困境,以宏观上的原则、目标、理念与微观上的举措、方法相结合为追求,从党的执政理念等价值理性层面探讨提升舆论引导能力的策略性路径,从遵循新闻传播规律的工具理性层面提出技术性对策。更多还原

【Abstract】 Since the16th Party Congress, the CPC Central Committee with Hu Jintao as general secretary make public opinion guidance strategic deploy as prominent position of improving the governance capability construction, asking cadre of leaders of all levels to make in-depth research on public opinion guidance explicitly, taking effective measures to enhance the ability to guide public opinion, mastering the initiative of public opinion guidance, and improving the credibility, appeal and attractiveness of public opinion guidance. Since long-term, the party’s public opinion guidance work has made gratifying achievements, provided a strong motivation and support of public opinion for the people’s liberation cause and the cause of socialism with China characteristics, taken shape of many effective ways and fine style, accumulated valuable experience and rich theoretical accumulation with long-term guiding significance. However with the change of the times and historical conditions, China’s political situation, economic situation, social environment and cultural atmosphere has made tremendous change at present, which make the whole public opinion ecology produce tremendous change. Now our country’s public opinion guidance are comforting with severe situation and unprecedented challenges, the methods of traditional public opinion guidance shows some inconformity with domestic and international situation and inadaptation with the requirements to improve governance abilities, and exists some shortcomings to overcome. The practical challenges needs to provide scientific guidance, deepen academic research, highlight the promotion theory study prospectively and innovative significance.Beginning with the political position of China characteristics socialist system and practical demands of strengthening the party’s governance abilities, the paper follows the historical vein and theory logic of adapting Marxism to conditions in China, sets start point with seeking theory support and origin of carrying out public opinion guidance, studies and analyzes the "application of creation" achievement on ideological and theoretical views of Marxist public opinion guidance at different historical periods, summaries practical effect and experience and lessons on "creative use of" Marxism to lead China public opinion guidance, on the basis of making reflection on success and failure in public opinion management abroad, and aim at the dilemma on public opinion guidance at new situation, discusses tactical routes on enhancing the abilities of public opinion guidance from value rationality, such as governance philosophy, and comes up with technical measures following the rule of news propagation, in pursuit with the combination with principle, goal and concept in the macroscopic and measures and methods in the microscopic.更多还原