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战略联盟若干理论及方法研究

The Research on Some Theories and Methods for Strategic Alliance

【作者】 宿伟玲

【导师】 郑丕谔;

【作者基本信息】 天津大学 , 管理科学与工程, 2004, 博士

【摘要】 本论文以高新技术企业战略联盟为研究对象,主要对联盟伙伴选择、联盟绩效评价、联盟管理等方面进行了研究,为高新技术企业战略联盟的发展提供了依据。在高新技术企业联盟伙伴选择方面,提出对于显性资源利用“影子价格”理论进行战略联盟伙伴选择,即利用高新技术企业显性资源的影子价格与联盟成本进行比较,从而达到科学地进行显性资源战略联盟伙伴选择的目的;对于隐性资源利用期权定价模型思想进行联盟伙伴选择,应用Black-Scholes看涨期权定价理论,对联盟资源进行较为科学的定价,在综合考虑联盟成本和投资成本的基础上,最终决定高新技术企业是否建立联盟伙伴关系以及确定联盟关系投入程度的大小。在高新技术企业联盟绩效评价方面,本论文首先设置联盟绩效评价指标体系,然后采用层次分析的方法来确定各指标的重要程度,之后采用属性数学的方法,建立联盟绩效属性综合评价系统,科学全面地对联盟绩效进行评价。在高新技术企业联盟管理方面,主要探讨了联盟运作中的可能出现的管理问题,分析造成部分高新技术企业战略联盟失败的管理方面的原因,找出合适的解决办法,并采用两级多目标规划的理论对联盟利益分配进行了研究,为高新技术企业战略联盟管理提供一些新思路和新方法。在高新技术企业联盟伙伴选择、联盟绩效评价中,本论文运用文中提出的理论和方法分别进行了应用案例的实际测算,取得了令人满意的结果,证明本论文的创新之处是科学而有效的。

【Abstract】 Hi-tech enterprise strategic alliance is the research object in the dissertation. Thepartner choice, the achievement evaluation and the management of hi-tech enterprisestrategic alliance are well studied, so that a base of development is provided for hi-techenterprise strategic alliance.As regards the partner choice, based on the theory of “shadow price”, the choice ofthe alliance partners for obvious resources is made first. That is, comparison of the shadowprice of obvious resources with the alliance cost is made to decide which enterprisesshould be selected as the partners. Then, based on option pricing theory the alliancepartners with implicate resources are selected. Black-Scholes bullish option pricing theoryis thus applied to alliance technology pricing. Comparison of the alliance technology pricewith the alliance cost and investment cost is done and then, whether to establish thepartner relationship or not and what degree in the relationship are decided.To make achievement evaluation, the index system is set up first, then AHP method isused to decide the weight of each index. Finally, the attribute synthetic assessment systemfor alliance achievement is made with attribute mathematics methods. Using the indexsystem, alliance achievement can be evaluated scientifically and comprehensively.In regard to alliance management, some managerial issues during the allianceoperation are investigated herein. The reasons for them are analyzed and the right waysare found. The theory of bilevel multi-objective programming is applied to the distributionof alliance benefits. Thus, some new ideas and methods are provided to solve themanagerial issues in connection with hi-tech enterprise strategic alliance.There are also some cases studies included to demonstrate the theories and methodsproposed in the dissertation. The results are found satisfied and the new ideas createdherein encouraging.

  • 【网络出版投稿人】 天津大学
  • 【网络出版年期】2006年 11期
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