竞技体育服务交易理论与实证研究

【作者】 黄勇潮；

【导师】 葛春林；

【作者基本信息】 北京体育大学 ， 体育教育， 2004， 博士

【摘要】 商品经济高度发达的现代社会,体育经济活动已经成为经济发展的重要组成部分。竞技体育服务交易活动在体育产业的重要地位,使得在今天对其进行研究的意义更加突出。本文运用逻辑分析法对交易中竞技体育服务产品的主要特征进行分析,对竞技体育服务生产者、消费者、中间商之间的关系进行了研究,得出以下结论:竞技体育服务产品是竞技育工作者非物质形态的劳动成果,具有信息性、身体操作性和秩次性,它们共同构成了竞技体育服务产品的特征。竞技体育服务生产者与消费者进行直接交易是基本简单的交易结构。分别考察生产者与消费者,可以得出一条生产者的生产成本与生产者水平关系的函数线以及一条消费者的用户成本与生产者水平关系的函数线。当两线在最大生产者水平与最大用户成本之间的交易空间内相交,形成交易临界点时,可以把交易空间分成四大部分。其中,合理交易空间是交易双方达成双赢交易的生产者水平与价格的坐标点的集合。低于合理交易临界生产者水平的生产者与消费者之间不能达成双赢交易,只有高于此水平的生产者才有可能与消费者达成双赢交易。按消费者意愿达成交易时,水平越高的生产者获利越大或亏损越少。加大用户成本以及增加用户人数可以使用户成本曲线向右移动,以扩大合理交易空间。交易临界点下移表明,低于原有合理临界生产水平的生产者也可以与消费者之间有双赢的交易。作为具有信息性的产品,用户成本向右移动、增加用户人数时生产成本不变,是竞技体育服务生产者的劳动价值具有高交换价值的原因之一。中间商介入生产者与消费者之间的交易是一个比较复杂的结构。中间商介入的作用就是使得用户成本线右移,其生产成本包括介入成本和服务成本。中间商生产成本投入的多少是以预期用户成本线向右移的幅度的大小而判断的。过高的预期会导致中间商与消费者之间合理交易空间的缺失,从而造成中间商的亏损。更多还原

【Abstract】 In the modern society with the advanced commodity economy, sports economic activities have already become the important part of the economic development. The important position of sports service transaction activities in sports industry makes the study become more valuable.This dissertation, by using the methods of logical analysis, in transaction, analyses the major characteristics of sports service goods and study the relationship of producer, consumer and medium-organization of sports service, and concludes that: Sports service goods are the labor products of non-material conformation of sports workers. It has the features of information physical operation and order. They form the features of sports service good together.The direct transaction of producer and consumer is the simper transaction structure. Consider the producer and consumer, we can achieve the function relation of the cost of consumer and the level of producer. When the two functions relation crosses in the transaction space of the largesse producer level and the largesse we can divide into four parts. Among which, the rational transaction level and price that achieves all-win transaction.The producers who lower the level of rational transaction margining producers cannot not profitably achieves win-win transaction with consumers, only under the condition of the higher level, can they achieve a win-win transaction, when achieved transaction according to the will of consumers, the level of producer .the longer the producer,. The longer the profits are or the smaller the loss is Enlarging the consumer cost and increasing the number of consumers can make the cover of consumer cost move forwards the right, and this can widen the rational transaction space. Moving towards the bottom of transaction marginal point indicates that, the producers who lower the rational transaction producer level also can achieve win-win transaction with consumers. As the product with the information characteristics, consumer cost moves towards the right, the increasing number of consumers, and the stability of produce cost at the sometime are one of the reasons that the labor of the producer of sports service have higher transaction value.The trade between intermediated traders into producers and is a complicated transaction structure. The function of the intervention of intermediated traders make the curve of consumer cost move towards of the right, the productive cost includes the cost of invention and service. The quantity of the moving degree of predicable consumer cost to the right, the cover-high prediction will lead to the loss of the rational transaction space of intermediated traders and consumers and the results are the lack of intermediated traders.更多还原