【作者】 余成龙；

【导师】 徐宗俊； 朱华荣；

【作者基本信息】 重庆大学 ， 机械制造及其自动化， 2003， 博士

【摘要】 论文以国内汽车产品为代表的制造业为工程应用背景，研究了符合我国国情的面向自主开发的新产品开发策划及其关键实现技术。针对国内汽车制造企业在产品开发策划过程中的特点及其在产品策划阶段的薄弱环节，论文在对比分析了汽车产品开发策划的现有方法的基础上，提出了以市场研究、顾客需求转换、概念设计综合评价为核心的面向自主开发的新产品开发策划方法和应用技术，能满足当前国内汽车制造业在新产品开发过程中对产品策划方法和技术的需要。本文重点研究了以下内容：① 提出了一种面向自主开发的汽车新产品开发策划理论框架，包括市场需求分析、市场定位、市场机会识别、多维顾客需求映射模型、多级模糊层次分析以及基于汽车平台开发的仿真分析等理论方法和关键技术。② 针对国内面向汽车产品开发的市场研究需要，主要研究了新产品开发策划中市场需求分析、市场定位、市场机会识别等市场研究的理论方法和关键技术，阐述了其实现过程和数学工具。③ 针对汽车产品的复杂性，主要研究汽车产品顾客需求转换的内涵与理论。以QFD方法为指导，建立了符合汽车产品特点的需求－产品特征映射模型，提出了汽车新产品自主开发策划过程中的顾客需求转换模型、评价方法及应用工具。④ 通过运用模糊综合评价等方法和对计算机辅助设计/辅助工程软件的二次开发，探讨了对汽车平台改型产品概念设计的动态仿真与人机工程的评价方案，建立了多层次模糊综合评价模型，基本实现了对汽车概念设计主、客观指标的综合评价。⑤ 在上述理论和应用工具研究开发基础上，开发了新产品开发策划管理软件系统，并针对某汽车公司系列新产品开发策划的具体需要，进行了初步应用，为该公司的新车型策划与战略决策，提供了科学依据。实践证明，用本论文提出的理论方法和工具软件为指导所进行的产品策划是基本成功的，按该策划方案投放市场的新车型取得了较好的经济效益。更多还原

【Abstract】 Based on the situation in China and the background of domestic automobile manufacturing industry, the paper studies the automobile self-determination-oriented NPD (New Product Development) methods in accordance with the national condition and key implementation technique.The thesis analyzes the characteristics and problems in the Chinese Automobile manufacturing enterprises during the course of NPD planning on the basis of comparing with the existing method in automobile product planning, and proposes a theory of NPD planning with the core technology including, marketing research, customer demands conversion and comprehensive evaluation of the concept design, which is sure to meet the needs of methods and technology of the present domestic auto industry in the course of new product development.The following content are the keystones of this thesis:* The thesis puts forward an automobile self-determination-oriented NPD theory frame, which includes marketing needs analysis, market position, market opportunity judgment, multi-dimension demand mapping, multi-grade fuzzy comprehensive evaluation model, related imitation analysis theory and key technology based on auto platform design.* To the domestic market survey needs of the automobile product development, the thesis studies the theory and related techniques in market needs analysis, market position, market opportunity judgment, and explains the realization course and mathematic tools.* To the complexity of the products of automobile, the thesis mainly studies the intension and theory of customer demands conversion of automobile products. NPD. Guided by QFD method, the thesis builds up the demands-product mapping model suitable for auto product. By this, the thesis puts forward a series of models, evaluation methods and the application of customer demands conversion in automobile NPD.By employing the fuzzy comprehensive evaluation and redevelopment CAD/CAE software, the thesis probes into the evaluation plan of dynamic simulation and human engineering of automobile concept. In this way, a multi-grade fuzzy<WP=7>* comprehensive evaluation model is established and the comprehensive evaluation towards the auto concept product is realized basically.* On the basis of the above-mentioned theories and the research and development of applied tools, the thesis develops the software called New Product Development Planning Management System, and puts it into practices in view of the concrete needs of the NPD in one auto enterprise. Thus it provides scientific supports for this enterprise in its new product planning strategy and its new auto model plan. It has been proved that the theory methods and related software tools in this thesis are basically successful and the new product put on the market according to this plan has made better economic benefits.更多还原